This high-tech service required RA and Citi to integrate the online ordering system from Takeout Technologies, the Agilysis POS system and ViaTouch for a seamless order/pay/pickup process.
#Jessica fink code
daily-and guests can pick up remote orders from a high-tech VICKI machine from vendor ViaTouch by punching in a code they receive via text that opens the shelf with their order. That has now been rectified with Three Eighty Ate’s deli, which offers customers the option of using touchscreen kiosks in the servery or a mobile app or desktop website to place orders from afar.įor even more convenience, the deli also stays open an extra hour-until 3 p.m. One area Citi’s in-house dining program was lacking before the advent of Three Eighty Ate last October was an online ordering option, which drew business away to off-site alternatives that offered that convenience. The Better For You healthy dining bar offers the high-protein and low-carb entrées some street restaurants do but is much more transparent in providing information like calorie counts. For instance, the Bowl salad station competes with popular salad spots by not only offering similar dressings and more toppings but also lower prices and a shorter walk. So RA designed concepts that play off some of the most popular street options while making them more attractive. “If we wanted our colleagues to stay in the building, we had to compete-we had to beat these restaurants at their own game.” “We knew that fast-casual neighborhood competitors attracted hundreds of Citi employees every day for lunch,” notes Jessica Fink, marketing & hospitality manager for RA at Citi. How do you combat that? Citi and its dining services partner, Restaurant Associates (RA), did it by first casing the competition and then trying to do them one-or more-better. Employees literally only have to walk out the door to find dozens of lunch options. “The street” is a big deal for the in-house dining operation at Citi in New York because the company’s headquarters complex sits in the midst of one of the world’s most diverse and accessible dining environments. “ going to a level where your experience would be no different than going out to the street.” “We wanted to get away from it being a ‘canteen’ or cafeteria to being an employee restaurant,” explains Andrew Burroughs, director/global head of dining, conferencing & fitness services for Citi Global Executive Services, about the thinking behind Three Eighty Ate, which replaced an older, smaller, more traditional onsite café operation at the complex. Sustainability and environmental consciousness are also served through efforts that include local sourcing-including from three onsite hydroponic gardens-the use of compostable containers and straws and of an aerobic digester that converts kitchen scraps to environmentally friendly water. There’s also value combined with an eye to waste reduction in the Fast Track program, a daily flash sale of entrées for $5.95 and half-priced desserts between 1:30 p.m. Perhaps most prominently, they can choose to eat from 15 separate station concepts serving dishes ranging from barbecue made with in-house smokers, rotisserie-cooked meats, pizza from a 1,000-degree wood-burning oven and a salad bar to salad/grain bowls, high-protein/low-carb options, made-to-order sushi and even selections from a dedicated vegetarian/vegan bar.Ĭonvenience is afforded by a high-tech mobile-order/automated pick-up option for deli orders, multiple self-checkout stations scattered across the servery and several 24/7 micromarkets located around the premises for those working off-hours. Customers who patronize Three Eighty Ate, the in-house food hall at the global headquarters of the Citi financial firm in the Tribeca neighborhood of New York City, are in for multiple treats.
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